Estée Lauder Canada launches new Shades of Canada campaign

July 10, 2019

In celebration of Canada Day, Estée Lauder Canada recently launched its latest campaign that focuses on the Double Wear Stay-in-Place makeup range. The campaign is called #ShadesofCanada and features 11 Canadians of different ages and ethnicities.

“We are proud to launch a campaign that celebrates Canadian diversity. Like our country, #ShadesofCanada is a cultural mosaic and a tribute to individuality, empowering Canadians to feel confident in their own skin,” said Julie Sutherland, Estée Lauder Canada’s Brand Manager. “Our goal was to ensure that Estée Lauder customers, and those discovering the brand, are able to see themselves reflected in this localized campaign. Recognizing that Double Wear is produced in Canada, Double Wear truly is Made in Your Shade in Canada.”

First introduced in 1997, Estée Lauder Stay-in-Place makeup remains the brand’s #1 foundation, delivering 24-hour wear with a matte finish that looks flawless and natural. This cult-favourite foundation stays colour true with buildable, medium to full coverage that won’t look grey on deeper skintones.

There are only two countries in the world that manufacture this product: Canada and Belgium.

The range is available in 56 shades in Canada at all leading retailers and online at


Story by Hannah Yakobi

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