Canada Goose, renowned for its premium outerwear, has long been a staple in luxury fashion, celebrated for its commitment to quality and functionality. In a harmonious blend of style and philanthropy, the brand has partnered with Giants of Africa, a non-profit organization co-founded by Toronto Raptors Vice-Chairman and President Masai Ujiri, to launch their second annual collaborative collection, called Powerful Voices. This initiative not only showcases exceptional apparel but also underscores a dedication to empowering African youth through basketball.

The inaugural collection featured a reimagined Crofton Vest, with 100% of the proceeds donated to Giants of Africa. Building on this success, the latest collection introduces new pieces, including the Powerful Voices Hoody and Cargo Pant, each designed to reflect the spirit and mission of Giants of Africa. These items are available for purchase, with a portion of the proceeds supporting the organization’s initiatives.

We had the privilege of attending the unveiling at the Canada Goose store in the heart of downtown Toronto, and the vibe was absolutely electric. The cocktails were sizzling—just like the collection itself—setting the stage for an evening of celebration, community and purpose. The energy in the room was infectious, as guests admired the bold, stylish designs while engaging in conversations about the meaningful impact of the collaboration.

This partnership is particularly significant as it coincides with Black History Month, a time dedicated to honouring the legacy and contributions of Black individuals and communities. The 2025 theme, Black Legacy and Leadership: Celebrating Canadian History and Uplifting Future Generations, resonates deeply with the mission of Giants of Africa, which focuses on empowering youth and fostering leadership.

By merging fashion with purpose, Canada Goose and Giants of Africa exemplify how brands can contribute to meaningful change. As shoppers embrace these exclusive pieces, they not only enhance their wardrobes but also play a part in uplifting future generations, making this collaboration a true celebration of legacy and leadership.

Photos courtesy of Canada Goose.