Shoppers Drug Mart’s latest Beauty+ event was beauty brand heaven. Colourful displays and beautifully presented booths brought together luxury favourites, new releases and a first look at upcoming holiday offerings. Following Shoppers Beauty+ 2025 and the luxury beauty showcase earlier in 2026, these events just seem to be getting better and bigger!

There was much more to do than browse. Every brand’s station featured an activation, with branded coffee from luxury houses among the treats on offer. Guests could make their own bracelets, take part in charm decorating activities and have their photos taken by professional photographers. 

FAJO‘s luxury favourites that were present included Hermès, Miu Miu, Burberry, Tom Ford, Balmain, Gucci and Carolina Herrera. Each brought its distinct personality to the event, offering a chance to explore the latest fragrance releases and upcoming holiday specials from some of the world’s most recognizable fashion names.

Clé de Peau Beauté, Shiseido and Jo Malone London added to the luxury selection, while Lancôme, Elizabeth Arden, Clarins, Clinique and Estée Lauder showcased the breadth of skincare and cosmetics on offer. Dyson brought hair care into the mix, rounding out an experience that spanned fragrance, makeup, skincare and beauty tools. With so many brands gathered in one space, choosing where to start was almost as difficult as choosing a favourite.

While the showcase was reserved for media and influencers, Canadians can still take part in the Shoppers Beauty+ Event in-store and online until October 9. The event brings together thousands of new and favourite beauty products alongside incredible PC Optimum offers, with opportunities to earn more points than at any other time of year. It’s the perfect time to get your holiday shopping in advance!

Photography by Simkova Studios; and Matt Tibbo and Vito Amati for Ryan Emberley.