Celebrating a Canadian icon: Birks commemorates 145 years of luxury

November 12, 2024

In honour of 145 years of craftsmanship, Maison Birks hosted an exclusive anniversary celebration at their historic flagship store in downtown Montreal. The space was transformed into a stunning oasis, welcoming guests to an evening of flowing champagne and sparkling elegance — a fitting tribute to nearly a century and a half of luxury.

Guests were embraced by the iconic Birks blue, a nod to the brand’s original doors and its celebrated blue jewellery box. Floral arrangements framed the large space, and champagne flowed while local personalities and long-time friends of Birks gathered to honour a brand that has become a staple in Canadian luxury. The live DJ set the tone as guests enjoyed gourmet bites and signature cocktails crafted just for the occasion, mingling in a space that beautifully balances heritage and elegance.

Since its founding in 1879 by Henry Birks, this luxury jeweller has grown from a single boutique on Montreal’s Saint James Street into a cherished Canadian legacy. With stores in Toronto, Vancouver, Calgary and beyond, each location reflects Birks’ commitment to offering an elevated shopping experience and carrying forward a legacy of quality.

Over the years, Birks has reached remarkable milestones, from introducing the iconic Birks Blue Box in the 1920s to receiving a royal warrant from King George VI with custom pieces cherished by the British royal family over decades. The House’s collections, like Birks Muse and Birks Snowflake, are inspired by Canada’s breathtaking landscapes, blending craftmanship and nature’s beauty.

In partnership with TimeVallée — a high-end Swiss multi-brand watch retailer — the brand recently opened the first Canadian boutique of the luxury watch retailer, establishing itself further as a premier destination for both high-end jewellery and timepieces. Alongside its own collections, Birks offers an exquisite selection of top-tier brands like Rolex, Patek Philippe, Cartier, Chaumet and Van Cleef & Arpels, ensuring something unique for every connoisseur, whether they seek timeless sophistication or contemporary flair.

Images are by Andra Balaci and courtesy of Maison Birks.

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Story by Andra Balaci

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