Spanish Couture house JUANA MARTÍN recently unveiled its sixth collection, “Identidad”, in Paris.

A sincere tribute to authenticity and artisanal savoir-faire, the new collection is a statement of style and an affirmation of designer’s commitment to originality. As the only Spanish house integrated into the official Paris Haute Couture calendar, JUANA MARTÍN continues her dedication to fashion deeply rooted in identity, culture and tradition. With “Identidad”, she celebrates feminine power and flamenco heritage, reinterpreted through a contemporary approach. Inspired by legendary Spanish figures such as Lola Flores and Carmen Amaya, Martín crafts a collection that exalts the strength and passion of women, retraces the flamenco universe and gives it a modern twist.

“Identidad” serves as a bridge between Andalusian heritage and the future of fashion, a celebration of authenticity in an ever-changing world. 

Presented last week at Saut du Loup at the Palais de Tokyo, this spring/summer 2025 collection was elevated by the profound and moving voice of Estrella Morente, who lent her soul and talent to this unique event.

The shoes, designed by the Italian luxury house Francesca Bellavita, added a touch of sophistication to the ensembles. 

Select looks from the collection and featured in our photo gallery below.

Photos courtesy of JUANA MARTÍN.