Redken recently launched its two latest haircare collections. Both lines focus on different ways to create volumous hair.

The High Rise Volume line creates polished lift for hair that is perfect for trendy, big city chic.

The Beach Envy Volume collection, on the other hand, creates amplified, loose waves with large body and soft texture.

What makes these collections especially useful is that they were created for all hair types, meaning that they can be easily used by multiple people in the same household.

Both systems were formulated with filloxane to plump up strands with lasting support and fullness.

Model and DJ Amber Le Bon is the brand’s muse and the face of the campaign for this launch.