Pai: organic skincare from London

March 16, 2015

Pai Skincare is gaining momentum in the beauty industry.

The company manufactures all of its products at their manufacturing and distribution base in West London. It is certified organic by the Soil Association, their products are vegan accredited and are certified Cruelty-Free, which guarantees that Pai neither carries out animal testing nor sources from companies that do.

Pai emphasizes the lack of any parabens, artificial fragrances and other synthetics or chemicals in its products. One of the highlights this season is the award-winning Camelia & Rose Gentle Hydrating Cleanser, which is detergent and alcohol-free. It protects the skin’s oil and pH balance, while removing impurities and dirt without stripping away the skin’s natural oils. It can also be used to remove eye-make up, including waterproof mascara.

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Another highlight are Pai’s day creams, which are created for different skin types, dry and oily, youthful or mature. Botanical extracts of avocado and jojoba, geranium and thristle, chamomile and rosehip, echium and macadamia – they all tailor each moisturizer according to a skin type to provide the right level of hydration and care.

Last but not least is Pai Rosehip BioRegenerate Oil, which has been awarded by reputable fashion magazines around the world and is claimed to be a “skin hero”.  A few drops of the concentrated fruit and seed oil mix will firm and brighten skin. It is recommended to be used before applying a moisturizer.

Design of the packaging is as modern as the philosophy of the company. It is minimal with a subtle use of organic lines and natural motives. The bottles are made of a nice thick matte glass, that gives a refined stylish look for a bathroom shelf.

By Darina Granik
Photography by / courtesy of Pai

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