By Julia Eskins

Champagne Nicolas Feuillatte has launched a new program to support emerging designers in Canada. The project works on a patron basis: buy a designer T-shirt and help a new talent launch their line. With the first signature T-shirt designed by Montréal fashion designer Denis Gagnon, the program is already off to a strong start.

The first signature T-shirt.

The Le Fond Mode Champagne Nicolas Feuillatte has plans to fund one young fashion designer’s runway show each year. To do so, the program is calling upon Quebec’s top designers to create limited edition T-shirts. Fans have already started purchasing Gagnon’s pieces at Montréal Fashion Week, which ran from Sept. 4 to Sept.7.

Denis Gagnon’s print on the T-shirts.

The pieces will also be on sale on the Mosaiq website. Gagnon’s black and white T-shirt design features a polarized image of the designer and an accompanying signature.