On the heels of her Super Bowl and Grammys performances, Joanne World Tour announcement, as well as the release of her new “John Wayne” music video, Lady Gaga has debuted a lookbook for her 2017 merchandise capsule collection.

The line was designed in collaboration with Lobster Eye and Bravado. The lookbook was shot by photography duo Synchrodogs in Ukraine.

The Bravado team brought together Synchrodogs with Lady Gaga’s creative collective, Lobster Eye, to create an elevated high fashion lookbook that captures the essence of her collection as well her artistry. By offering their artists larger opportunities, especially in regards to creative collaboration, Bravado is turning these artists vision to a full sensory experience for the fans and the consumer.