Toronto’s bustling cityscape now harbors an exquisite sanctuary for rejuvenation: Etiket, located in the heart of The Well. Since its grand opening, Etiket has quickly become the epitome of urban luxury, drawing in locals and visitors alike with its promise of unparalleled relaxation and beauty.

Etiket is the brainchild of Simon Tooley, a visionary in the wellness industry, who has a passion for combining elegance with efficacy. With an impressive background in beauty and wellness, Tooley has meticulously crafted Etiket to be more than just a store or a spa – it’s an experience. His goal? To create a space where luxury meets tranquility, offering an escape from the everyday hustle.

Step into Etiket and you are immediately enveloped in a serene atmosphere of sleek beige and calming green in the back decor. The chandeliers are breathtaking in the main room with all the products greeting you with tantalizing “come buy me” vibes.  The design aesthetic is minimalist yet sumptuous, exuding a sense of calm and sophistication. It’s a place where every detail is curated to enhance your experience, while making you feel as though you’ve been transported to an opulent retreat in Dubai or Miami.

Through the back of the store is the spa section of Etiket and the treatment rooms are the stuff of dreams. Each one features its own private shower, adding a layer of exclusivity and convenience. When you settle in for a facial, you lie down on a heated bed while zen music plays softly in the background. It’s a sensory delight designed to melt away stress and elevate your spa experience to new heights.

I had the pleasure of trying the Tata Harper Signature Facial, a treatment as luxurious as it sounds. Tata Harper is renowned for her natural and non-toxic skincare products, which have a cult following worldwide. The facial at Etiket uses these high-performance products to cleanse, hydrate and rejuvenate the skin. The experience was nothing short of transformative. As the skilled aesthetician worked her magic, I could feel my skin being renewed layer by layer. By the end, I felt reborn – my skin was radiant and I was utterly relaxed.

Before leaving, I couldn’t resist browsing through Etiket’s extensive collection of hair, face and body products. However, what truly captivated me was their insane fragrance collection. Signature scents are incredibly important to me, and Etiket did not disappoint. I was thrilled to find some of my all-time favorites: CREED, Molecule 01 and INITIO perfumes. These fragrances are not just products: they are limited edition masterpieces worth every penny. Each fragrance is curated to cater to the most discerning noses, ensuring that everyone finds something that resonates with their personal style.

Etiket at The Well is the place to be this year. The selection of products and services is a testament to their commitment to offering only the best. So, whether you’re a Toronto local or just visiting, make sure to carve out some time to experience this slice of paradise. From the exquisite decor to the world-class treatments and exclusive product range, Etiket offers a holistic luxury experience that will leave you feeling rejuvenated and pampered.

So go ahead, indulge yourself – you deserve it!

Photography courtesy of Etiket.