Acqua di Parma launches Colonia Pura

November 7, 2017

It’s a fresh, masculine and very rich fragrance—yet another fabulous creation by renowned Acqua di Parma.

Launched earlier this fall, Colonia Pura signals a turning point for the brand, as the fragrance targets a new generation. The remastering of an icon, this fragrance represents a contemporary and refined interpretation of the classic Italian Colonia. A luminous, fresh and transparent fragrance, it embodies the contemporary side of Italian lifestyle.


For the first time, an Acqua di Parma fragrance also has a face: model Will Chalker. In fact, the campaign features images of Will with his son and wife, pointing to the authenticity and spirit of the company.


Colonia Pura captures the joy, cultivation and warmth of the Italian way of life.

Crisp and sunny bergamot is combined with juicy orange notes and delicate petit grain accents, bringing new light and air into the classical citrus structure.


At its heart, narcissus and jasmine absolute blends with the spicy notes of coriander in an unexpected balance.

Warm and sophisticated accents of patchouli, cedar wood and musk warm the base of this refined, yet modern fragrance.


It’s a perfect gift for a special man in your life—no matter the occasion or the time of the year!

By FAJO’s editorial team
Photography by / courtesy of Acqua di Parma

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