fῡme scent lounge launches in Toronto

November 7, 2017

Last Wednesday, global fragrance leader Coty unveiled fῡme scent lounge at the Hudson’s Bay store in Yorkdale Mall in Toronto.

This is a first-of-its-kind luxury retail concept that completely reinvents the fragrance shopping experience, putting a highly interactive, 21st century twist on it.


The store features RFID-enabled technology, immersive touch-screen and innovative scent inhalers that elevate the fragrance shopping experience. Each guest can experience the fragrance in a stylish punctured bottle that amplifies its scent. The bottle is then placed in a special slot next to the interactive screen, which detects which fragrance it is and automatically launches an engaging video that the shopper can interact with. The video provides a number of options, such as information about the base and key notes of the scent, the target demographic for each fragrance, and much more.


fῡme scent lounge was revealed with a VIP launch event, where guests were invited to explore and discover this modern multi-sensory environment to the tunes of celebrity DJ Alexandra Richards.


In attendance were some of Canada’s top beauty content creators, and Coty executives Peggy Elsrode, Senior Vice-President of North American Luxury; Amaury de Vallois, General Manager for Coty Canada; and Diane Sonnenberg, Coty Canada Vice-President Marketing, Luxury.


By FAJO’s editorial team
Photography by / courtesy of fῡme scent lounge 

One Comment »

Join In On The Conversation!

Add your comment below, trackback from your own site, or subscribe to these comments via RSS.


Recent Topics