In early February, Shoppers Drug Mart’s annual Beauty+ event returned to Toronto with unmistakable scale and ambition, taking over Liberty Grand for a two-room showcase that reaffirmed the retailer’s position at the centre of Canada’s beauty landscape. We always enjoy attending this event and exploring the latest beauty releases, and this season was no exception.

Spanning two massive halls, the 2026 edition of Beauty+ unfolded as a fully immersive experience. Picture a true sensorial playground, where prestige beauty, creativity and media connections converged. Each room was densely packed with brand displays and activations, creating an atmosphere that felt both electric and editorial, designed to be explored and discovered.

This year’s brand lineup leaned decisively luxe. Our favourite powerhouse selections included YSL Beauty, Estée Lauder, Tom Ford Beauty, Clé de Peau Beauté, Balmain Beauty and Versace. These brands anchored the space, each bringing their own distinct universe to life. From sleek, fashion-forward installations to tactile, hands-on moments, the event underscored how prestige beauty continues to blur the lines between product, experience and culture.

Among the most talked-about activations were moments that fused personalization with play. Clinique’s customized contour sticks drew crowds eager to experience bespoke shade matching in real time (beautifully paired with custom keychains), while Burberry delighted guests with chic, branded cookies – a subtle but memorable nod to the brand’s refined British sensibility.

Accessories also took centre stage. Marc Jacobs Beauty (highlighting the new release of the limited edition Daisy fragrance that features a collaboration with renowned Japanese artist Takashi Murakami) offered branded umbrellas and laptop cases – practical, fashion-inflected takeaways that extended the experience beyond the event. Meanwhile, Dolce & Gabbana Beauty transformed its footprint into a floral fantasy, with lush displays that echoed the house’s signature romance and Mediterranean glamour.

The event was curated with intention: balancing global luxury with moments of delight, and high-impact visuals with meaningful brand storytelling. As Beauty+ continues to evolve, Shoppers Drug Mart is not merely hosting a beauty event – it’s shaping a platform where prestige brands, innovation and consumer engagement meet, setting the tone for what beauty in Canada looks like now, and where it’s headed next.

The Shoppers Beauty+ Event runs in-store or online until Feb.27. Shop more than 2,800 beauty products, and explore new brands to Shoppers including Touchland, Rene Furterer and Daise. New luxury fragrances are also launching at Shoppers in April, including scents from Versace Atelier, Maison Margiela, Mugler, Atkinsons, Clive Christian, Balmain and Bruno Cucinelli.

Photography courtesy of Ryan Emberley and Kennedy Pollard.