Cristina Boydell



Connect with Cristina Boydell

As our Columnist, Toronto-born Cristina has been with FAJO for 8 years, starting as a London and now a Sydney reporter. A digital marketing, e-commerce and social media specialist with 10 years of fashion industry experience, Cristina has worked for market leading luxury retail agencies and brands in both the U.K. and Australia. 

A graduate of Manchester Metropolitan University’s reputable International Fashion Marketing Master’s program, she received a Distinction M.Sc. on the Growth and Influence of Social Media and Fashion Blogging back in 2009 (after first completing an Honours Bachelor of Arts Degree at McMaster University in Canada).  

For many years, Cristina composed monthly columns in our A Word From London section, covering VIP fashion, trade and retail events, including London Fashion Week, Pure, Bread and Butter, and Scoop London trade shows. She also worked on a number of European designer spotlights. In addition, she wrote about and covered major British events, such as the Royal Ascot, MINT Polo in the Park and Henley Royal Regatta. Most recently, Cristina covered Mercedes-Benz Fashion Week Australia for FAJO

As a fashion professional, Cristina has worked with many renowned brands, such as De Beers, Erdem, Orlebar Brown, Whistles, Heidi Klein and Tuchuzy, and currently works as the Digital Marketing Manager at Zimmermann. In her spare time, she loves travelling, online shopping, listening to podcasts, scoping out healthy cafes, going on coastal walks, and attending yoga and dance classes. 


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