Matrix launches new Biolage ExquisiteOil line

October 23, 2012

By Julia Eskins

Photography courtesy of Matrix

Matrix Biolage has recently launched ExquisiteOil, a new range of specialty hair care products. With the use of antioxidant rich Moringa Oil, the products replenish hair, provide weightless nourishment and protect it from impurities.

Biolage will be introducing the Micro-Oil Shampoo, Oil Crème Conditioner and a Replenishing Treatment that can be used on all hair types. Out of the three products, the Replenishing Treatment is most versatile and can be used in six different ways. People interested in reviving their dull locks can use the serum as an overnight, pre-shampoo, after shampoo or dry-end relief treatment. In addition to protecting hair prior to heat styling, it can also be mixed with the shampoo or conditioner for enhanced shine.

All of the products use Moringa Oil, which is produced by cold pressing the seeds of the Maringa Oilefera Tree. Native to northwest India, it is known as the “Tree that never dies”, due to its stable purity. Biolage has created an exclusive blend of micro-oils that protect hair from environmental aggressors, making ExquisiteOil products ideal for winter.

Since launching in August 2012, the ExquisiteOil line is exclusively available in Matrix stores and salons.


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