By Jennifer Cortez

Photography courtesy of Lolë

Lolë was born in Montréal in 2002, with its latest boutique opening in Yorkville, Toronto, this summer.

Lolë stands for Live Out Loud Everyday and is designed for today’s active urban woman. The company encourages its customers to feel good and live an active lifestyle.

Despite its feminine cuts, the focus is on clothing for yoga, pilates sessions, running or any other sport that combines the ease of movement. Lolë collections offer long-lasting, versatile clothing, stylish enough to transition from the studio to the street.

Lole has recently opened a new store in Yorkville, Toronto.

For fall/winter 2013, trendy jackets offer features that complement each woman’s lifestyle, such as water-resistance and super light fabrics that can be easy to pack and are windproof. In addition, some jackets are multi-functional and can be stuffed into a zippered self-storage pocket to use as a pillow.

Lolë can be found at more than 1,500 retail outlets around the world, in Lolë Ateliers and online at www.lolewomen.com