Introducing Gucci Mémoire d’une Odeur

September 20, 2019

Another brilliant fragrance has joined the Gucci family.

“I thought that, deep down, perfume is that thing that even with your eyes closed, brings you to a precise moment in space and time. When we began to work on Gucci Mémoire d’une Odeur, I tried to imagine the recollection of a scent that couldn’t easily be identified; a hybrid scent that resembles memory as much as possible,” says Alessandro Michele, Gucci’s creative director.

This concept is deeply intertwined in Gucci’s latest creation. Scent is in our subconscious, attached to fragments of moments lived, be it joy, intense love or overwhelming sadness, and this idea is at the centre of Mémoire d’une Odeur.

This unisex fragrance features Roman chamomile that is structured with Indian Coral Jasmine petals for tenderness, precious musks for depth, and noble woods including warm, luminous sandalwood and airy, subtle cedarwood, a powerful tree with deep roots and an irresistible vanilla note.

“The musky mineral accord is the keystone of the fragrance: it links all the other olfactive elements together with pure softness,” says master perfumer Alberto Morillas. “I had to think quite carefully about why Alessandro chose chamomile. When I started to work with the scent of chamomile itself, then I understood. No one had done it before. Chamomile is known all over the world. Everyone has smelt it at some point, but as a dream, a memory of childhood, something timeless, and never in a fragrance. This flower is much underestimated and is a plant with an exceptional olfactive signature.”

It’s interesting to note that Roman Chamomile has grown around Rome in terraced gardens since the 16th century. In addition, this fragrance features the Indian Coral Jasmine Nature Print. A note exclusive to the Gucci brand, and collected in India, the star-shaped flower emits a more powerful scent and colours at night, remaining lighter and fresher during the day. Referred to as Queen of the Night, the official flower of Bengal, this unique quality of jasmine has a honeyed temper and an orangey coral-coloured heart.

Mémoire d’une Odeur also features a marriage of musks, blended with Cedarwood and Sandalwood.

The packaging and the bottle are elegant and classic, making this fragrance a perfect gift for anyone. The bottle features a structured refined silhouette in thick but transparent light green glass. It is topped by a deep gold cap. “The packaging comes from the past, inspired by an old Gucci perfume from the early 90s. I didn’t want the bottle to take on a shape or size that is too feminine or too masculine because the perfume could be very much for women or very much for men,” says Michele.

Symbolizing a starry night sky and the earthly world that gazes up at it in marvel, the perfume’s green box is decorated with Celestial firmaments inspired by the paintings of Roman and gothic churches of the Middle Ages and Renaissance in Europe. This particular pattern recalls Giotto’s frescoes in the Scrovegni Chapel in Padova.

The 100 ml bottle retails for $138 and is available at Hudson’s Bay, Sephora, Holt Renfrew and Shopper’s Drug Mart in Canada.


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