By Julia Eskins
Photography courtesy of DivaGirl
DivaGirl Fitness, a Toronto-based company that encourages women to explore the fun side of exercise, recently launched a new clothing line through their online store, DivaGirl Boutique.
Launched on Mar.21 alongside a line of workout DVDs, the e-commerce venture includes ultra-girly activewear that lives up to the boutique’s “Unleash the sexy within!” tagline.
With 30 pieces, ranging from fitted sports tank tops to Flash Dance style warm-up gear, the collection offers a variety of flattering separates in predominantly pink and neutral-coloured wicking fabrics.
The collection was produced in collaboration with Titika, a Canadian label specializing in comfortable and curve-flattering athletic wear.
With items ranging from $38 to $98, the DivaGirl Boutique offers affordable workout apparel to stylishly match the playful attitude of DivaGirl’s online community.