Divalicious: Diva Girl & Shop Socials team up for a glamorous party

August 19, 2011

By Ekaterina Ostapets

Photography by Kalynn Friesen

As a precursor to the new America‘s Next Top Model Live show coming up next May, the girls at Diva Girl Fitness and Shop Socials held a party on Aug. 15 at the C Lounge in downtown Toronto.

DivaGirl Fitness and Shop Socials teamed up for the event.

The evening featured the Next Fresh Face modeling competition with prizes sponsored by Donna Dolphy Hair, True Colours Modelling Agency, Fordham PR, NTM Studios and Niko – a Canadian cosmetics company.

The fashion show was staged in the luxurious palm-beach inspired back yard of the Lounge.

Nonetheless, the attendees were entertained with a bevy of booths lining the walls of the indoor space.

The choice of products and services ranged from make-up lessons, to photography, psychic readings, workout clothes, specialty creams, teas, luxury shopping excursions, erotic toys, and lots and lots of jewelry.

Two booths stood out as crowd favourites: Rent frock Repeat, a party dress rental company similar to the NYC’s Rent the Runway and the Stella & Dot jewelry line that promotes using “Tupperware party”- style trunk shows.

No matter where you turned, someone was “rocking” one of their pieces.

Hpnotiq and Pama liquors provided the dose of free alcohol for the night along with the matching garnet-coloured bracelets and aqua rock candy. Perrier also made a splash with refreshing samples served with various summer fruits and berries.

Rent frock Repeat displays its dresses at Divalicious.

Laura Furtado, also in a Rent frock Repeat gown, was one of the evening’s organizers. She gushed about her excitement to be able to collaborate with so many other stylish and successful women of Toronto, and to be able to put on an exciting event like this.

All 150 attendees went home with a goodie bag, featuring a jewelry pouch, potato chips and a bottle of Perrier for the ride home.

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