Well-known for being fashion-forward, Shop for Jayu recently launched its spring/summer 2014 line in Toronto.
“This collection represents my personal connection with clients that I’ve had the pleasure of working with over the years,” said the brand’s founder Sally Han. “Shop for Jayu carries forward a message of social consciousness, affordability, quality and, above all, style. Each collection is designed to match tastes ranging from glam to edgy, bohemian to urban, and everything else in-between.”
“Jayu” means “freedom” in Korean. A mix of bright colours and muted tones were strongly present in this showcase. The designer also focused on larger, more statement-style pieces that are an excellent choice for a night out.