Celebrities come together for a good cause

December 14, 2012

By Julia Eskins

Photography courtesy of Lolë

Canadian active wear brand Lolë is continuing its annual tradition of giving gently used winter coats a second life in support of local charities.

This year, the Lolë Yellow Label program will auction off coats signed by a number of celebrities, including Drew Barrymore, Rob Lowe, Miranda Kerr and Ivanka Trump, in support of Daily Bread Food Bank and Feeding America.

The auction runs until Dec.18, 2012.

The auction successfully kicked off on Dec. 3 with a coat signed by Nicolette Sheridan and will continue until Dec. 18. Bids starting at $50 can be placed online, with all proceeds going towards community food banks.

Lolë is also be asking Canadians to donate their gently used winter coats to participating Lolë ateliers across the country. For the first time, the program will not only be a national initiative, but also a global one extending to ateliers in Europe and the U.S.

Rob Lowe (left) and Nicolette Sheridan are both participating in this project.

Lolë is a Montréal-based lifestyle clothing brand that focuses on connecting its customers through health and wellness, environmental awareness and community initiatives, such as the Yellow Label program.

To find out more about the auctions, click here.


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