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Bringing inspired style to the world of e-commerce, Bisola Otepola is personalizing the online shopping experience with her newly launched boutique, Enchanted Clothing.

The Ottawa-based style maven has always had a passion for fashion and social networking. Now, she’s using her design flair to offer hand-picked pieces and bespoke shopping advice to women everywhere.

“Online shopping is convenient, but there were things I felt were missing from the experience, like the customer service that you would normally get in a physical clothing store,” says Bisola. “That’s when I decided to open a boutique that offered a personalized shopping experience online.”

The boutique, which launched today, features apparel and accessories from Canadian designers and international brands. All items are sourced by the fashionable entrepreneur herself, who says she finds inspiration from blogs, Instagram and celebrity style.

From on-trend items like Aztec print skirts to classic wardrobe staples, the focus is on versatile pieces that Bisola incorporates into her own outfit of the day posts and shares on her blog.

With the ability for customers to see how each item can be styled in different ways and contact Bisola directly, Enchanted helps to make blogger-approved fashion accessible to people in all walks of life.

“Enchanted Clothing really caters to different lifestyles — whether you’re a young professional or a student,” says Bisola. “One of the biggest priorities for me is considering the individual and using their feedback to ensure their experience is optimal.”

While the boutique is open to international customers, its owner is confident that Enchanted will “inject new life into Ottawa’s fashion scene” as well, and inspire shoppers to try bolder styles.

Additionally, she will be collaborating with local fashion designers to continually bring unique pieces to her clientele.

“Each item can be styled in a multitude of ways,” she says. “Regardless of someone’s personal style, there’s definitely something Enchanted for them!”

All FAJO readers will receive a 5% discount at Enchanted! Simply enter code “Extra5” when making a purchase. Happy shopping!

Connect with Enchanted and Bisola

Website: www.shop-enchanted.com

Instagram: enchanted103

Twitter: @enchantedfshn

Blog: www.colormeenchanted.blogspot.ca

E-mail: shop.enchanted@gmail.com