Durex® helps to fix orgasm inequality in Canada

December 22, 2017
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Marilyn Monroe once said: “Sex is a part of nature, I go along with nature.”

Sex is, indeed, a part of life and—it’s good for you. “The numbers don’t lie—our research has shown that orgasms are good for our mental, physical and emotional wellbeing,” says Yuwen Huang, Brand Manager, Sexual Wellbeing, RB (Canada) Inc. The 2017 Durex® Global Sex Survey recently revealed that a fulfilling sex life can have many benefits beyond the bedroom, with half of all respondents claiming that it makes them less stressed, healthier and puts them in a better mood. These figures ring true at home as well, with 50% of Canadians saying that orgasms improve their physical and mental well-being, and reduce stress.

However, if you grew up in the 80s or 90s, you may recall the boom of articles in the media about sexual inequality—the fact that women receive much fewer orgasms than men, and often even fake them, leading to a sexual satisfaction disparity between the two genders. So, does this imbalance still exist in 2017?

Let’s take a look at some statistics from a recent Durex® study conducted earlier this year, which showed that:

  • 61% of Canadian men achieve orgasm regularly but 76% of Canadian women do not
  • 82% of men expect to orgasm every time they engage in sexual activity compared to only 47% of women
  • women accept this as the norm: 83% said they’re content with how often they orgasm despite it being an irregular occurrence; in fact, more than half of all women expected they will not orgasm during sex
  • 54% of women don’t feel comfortable talking to their partners about how to have better orgasms

The study showed that sex is still a taboo topic, which creates a disconnect in communication. Yet, interestingly, it also showed that men want to provide a better experience for their partner—94% of Canadian men believe that is important for their partner to achieve an orgasm.

Latest statistics from the Durex® study.

So, how does that get fixed? “Through our #OrgasmsForAll campaign, Durex® wants to inspire Canadians to take charge of their sexual satisfaction by showing them that intimacy and earth-shattering orgasms can play a role in their general wellbeing—and giving them the tools to help make it happen,” says Huang.

Durex® research has shown that due to the flurry of social gatherings and the sentimental mood over the holidays, Canadians are having friskier sex during over the season—and more of it too. So a great time to start making some changes is over the course of the next few weeks.

To address the bedroom divide, Durex® recently introduced the new Intense Orgasmic range featuring three specific items that can focus on women’s pleasure. The first one is Intense Orgasmic™ Gel, which is a clitoral stimulating gel that is designed to intensify a woman’s pleasure with cooling, warming and tingling sensations for more intense orgasms. The second one is Intense Orgasmic™ Condoms that are specifically designed with ribbed and dotted texture, and coated with a stimulant gel that helps increase a woman’s sensations. And the last but not least is the Intense™ Vibrating Bullet, which is a small but powerful sensual massager, ideal for clitoral and all-over body stimulation with its soft velvet touch that arouses and teases for more intense pleasure.

In that spirit, Durex® is encouraging Canadians to forego conventional gift giving ideas and opt for the Durex® Intense Orgasmic™ range.

“While an orgasm may not be the first thing you think of when it comes to the holidays, they have a whole lot in common—joy and love—which makes the holiday season the perfect time for Canadians to give the gift of orgasms!” says Huang. 

All products can be purchased on Amazon on this page.


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