THREE FLOOR celebrates three years

December 5, 2014

Founded in November 2011, THREE FLOOR is a fashion-forward womenswear brand based in London, U.K., focused on contemporary fashion.

Best known for their party dresses and wearable pieces, THREE FLOOR gets its original inspiration from bloggers, editors and models off-duty.

In early November, THREE FLOOR held its third birthday event and spring/summer 2015 preview at Café Kaizen in Mayfair, London. I loved the setup and new venue choice — Café Kaizen has a “New York–style cocktail culture meets East London cool” atmosphere, with Asian influences and beautiful cherry blossom trees.

A Duck & Dry blow-dry bar and a Bourjois Paris nail bar were set up for pampering in-between browsing the new collection. Guests were sipping on drinks from the bar and sampling Japanese canapés, spring rolls and fresh sushi. Later in the evening, we were treated to beautiful live music by singer-songwriter Shannon Saunders (featured in our gallery wearing the exclusive petrol velvet cross-draped Velocity dress).

I enjoyed getting a sneak peak at the THREE FLOOR spring/summer 2015 collection, which included over 60 pieces. The range, as always, was vibrant and playful — comprising luxe contrasting fabrics, bright colour palettes, clean fluid lines and fun cut-outs. The mix makes for unique designs and stylish pieces at a premium but affordable price.

THREE FLOOR is definitely a go-to brand for special events (wish I was wearing one of their dresses that night!), while the new range has integrated more separates for everyday wardrobe staples.

Happy birthday, THREE FLOOR: your special third anniversary was brought in in style, and here’s to many more to come!

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By Cristina Boydell
Photography by Cristina Boydell

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