We love writing about Canadian brands and the latest company on our radar is V.O.SHE (Versions of She).
Launched in September 2019, V.O.SHE is a Canadian-based elevated loungewear brand. The company focuses on sleepwear, loungewear and handknits for women.
Made-in-Toronto, V.O.SHE pieces are designed with high-quality soft draping fabrics (silk, satin, wool) in relaxed, sophisticated silhouettes. The versatile designs take women from the bedroom to the living room, from the home desk to the coffee shop – in both style and comfort.
Founder and creative director, Jamaican-Italian-Canadian Esther Octeau, has 18 years of experience in the apparel industry. Her designs are timeless and not focused on specific seasons.
We caught up with Octeau last week for a quick chat!
Why did you start your business?
My love for loungewear and the importance to feel comfortable and beautiful at home runs deep, as I tend to hibernate at home in my world of daydreams and healthy escapism. This, along with having designed ladies’ loungewear and sleepwear collections for other Canadian apparel companies, made it very easy for me to create my own brand.
What makes your brand stand out from the others?
V.O.SHE is designed for women who dress for themselves and want to feel good for themselves. Each piece is designed to go beyond sleepwear and loungewear, and cross-over into other realms of lifestyle breaking the barriers of conformity.
More than that though, V.O.SHE is an idea and a feeling. It’s a little world of comfort and sophistication that is communicated and shared through luxurious fabrics made into relaxed silhouettes.
What are the key highlights of your latest Faith collection? Why did you name this collection Faith?
Right off the bat, I love shades of gold and I love a beautifully draped silk fabric. I spend a lot of time sourcing my fabrics, so this is definitely a highlight of this winter 2020 collection. It is ethically sourced and ethically made here in Toronto, with minimal wastage.
The Faith collection is simple but in the best of ways. It’s sophisticated and classic, but versatile in how it can be worn with a modern and clean aesthetic. The construction is top notch, with high quality finishes inside and out.
It’s called Faith because it’s the reliable collection, tried and true. Classic silhouettes, but in the best quality fabric – so it will last a lifetime.