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MMVA Influencers Lounge 2012

By Katia Ostapets

Photography by Kareen Mallon

As part of the annual Much Music Video Awards festivities in downtown Toronto, the Influencers’ Lounge was open to select media and VIPs on June 16 at the popular event space, Andrew Richard Designs.

The affair was set up as a “show and tell” for select sponsors. Various companies, such as cheeky underwear brand Dylan Ribkoff, loungewear collection Rebus, nut-free cupcakes Cupcake Culture and Swarovski jewels designer Rebekah Price had the opportunity to educate event attendeesabout their products.

Items such as nail polish and make-up samples were given out, as well as services like manicures and eyebrow waxing. Delicious food circulated regularly and was well complemented by the spiked raspberry-cranberry juice form the open bar.

Among those in attendance were The Bachelor’s Jessie Sulidis, renowned fashion designer Lucian Matis, musician and Shawn Desman’s brother Danny Fernandes, country music artist Tara Oram, as well as Britain’s Conor Maynard and Australia’s Cody Simpson – the Justin Biebers of their respective countries.

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