LAUNCH NYC, an in-depth, eight-day experience, took over New York last month.
With over 5,000 sq. ft. of ground floor level storefront space, the event’s team of fashion professionals and event planners used their production experience to present their take on fashion shows and presentations.
LAUNCH NYC combined runways with retail and showroom space. Designers were able to showcase their latest collections to press, wholesale buyers, customers and VIPs.
At the same time, they were able to present samples of their latest fall/winter 2014 collection in the adjacent showroom for buyers and press on a private-appointment basis. There was also a retail-store component, where designers could sell their clothing, accessories and jewelry to the public, directly after the runway show and throughout fashion week.
Take a look at some of our runway highlights from the event!