By Julia Eskins
Photography courtesy of Hudson Jeans
In an age where fashion brands are taking social media platforms by storm, there is an added pressure to be even more creative, and Hudson Jeans has stepped up to the challenge.
In celebration of its 10-year anniversary, the company has recently launched a fall 2012 video campaign, Hudson Cabaret.
The brand will release four videos, each one shot in Paris and showcasing a different style of denim for autumn. Georgia May Jagger is starring in the campaign alongside a few extraordinary performing artists.
The first video, released in August, features jean style “LeeLoo”. The colour-blocked denim with a side stripe is showcased through a modern dance routine that focuses on fancy footwork.
In the second video, hip-hop artist TEZ beat-boxes using the “Juliette” ankle zippers as a musical accompaniment.
This month, the “Art Deco” style will also be presented in a video with New York Electronic band, Au Revoir Simone.
Finally, Hudson will celebrate the 10th Anniversary denim bundle by bringing together Georgia May Jagger, World Air Guitar Champion Gunther Love and French TV personality Daphné Bürki in a playful finale.
Each video ends with the tag line “Let Yourself Go”, which corresponds to Hudson’s ideology of the freedom to express oneself through personal style.
The four denim styles for fall 2012 will be landing in high-end boutiques and Holt Renfrew retail locations across Canada. With the four videos already racking up views on YouTube, Hudson is proving that a little ingenuity goes a long way.