Recently unveiled in Canada, GLISS Hair Repair by Schwarzkopf addresses hair repair, in addition to other haircare needs, such as colour protection and volume.
“Everything we do to our hair, including heat styling, colouring and even environmental damage from the sun, weakens the hair structure,” says Meena Bajwa, Director of Marketing – Beauty Care at Henkel Canada. “GLISS, with hair-identical keratin technology, is specifically formulated to repair damaged areas of the hair, up to 10 layers deep.”
Hair’s consists of 80 per cent keratin, a protein that results in its structure, strength and elasticity. Damaged hair loses keratin, resulting in a severely weakened hair structure. GLISS’ formulas contain hair-identical keratin that helps repair the hair from the inside out.
The products in this line are designed to restore dry hair, breakage and split ends; colour-treated, tinted and highlighted hair; and fine, lifeless hair that lacks volume.
The product line released in Canada includes five solution-based hair repair formulas:
- GLISS Ultimate Repair: A high-performance formula with three times liquid keratin, providing up to 90 per cent stronger, shinier hair that is soft and easy to comb.
- GLISS Ultra+ Moisture: A creamy, intensely hydrating formula with Keratin Care-19, a complex that provides essential moisture for dry, stressed hair with up to 85 per cent less breakage. The combination of keratin and moisturizing ingredients helps to deeply repair hair from the inside, and provides surface reconstruction from the outside.
- GLISS Color Guard: A breakthrough shampoo formula that provides a UVA/UVB filter and up to 12 weeks of colour protection for coloured, tinted or highlighted hair with conditioner, resulting in optimal colour retention and luminance.
- GLISS Oil Nutritive: A deeply nourishing shampoo and conditioner formula for up to 90 per cent fewer split ends. Designed specifically for longer hair that is prone to breakage and split ends, this non-greasy formula is enriched with eight beauty oils and keratin for intense care that deeply restores from length to tip without weighing down hair.
- GLISS Extra Volume: Designed to provide long-lasting volume and strength for fine, flat, lifeless hair, this formula is enriched with a collagen complex to repair inner hair damage and lift hair from root to tip.