In mid-October, Campari announced that Hollywood actor Clive Owen will be the featured celebrity for the 2017 edition of their renowned Red Diaries film, serving as a successor to previously featured celebrities, such as Kate Hudson, Eva Green, Uma Thurman, Salma Hayek and Eva Mendes.
For this campaign, Campari will bring to life 12 cocktail stories, inspired by the artistry of 14 international bartenders. The film is directed by Paolo Sorrentino.
Below are behind-the-scenes images from the production set. While the content will be housed exclusively on Campari’s official YouTube channel, the premiere and the full unveil of Campari Red Diaries will take place on January 24, 2017 in Rome, Italy.