By Jill Adams
Photography courtesy of BodyRock Sport
Bespoke, recently launched by BodyRock Sport – a line of fashionable and edgy fitness wear – offers a couture-conscious consumer the ability to design their dream sports bra.
The highly anticipated customization boutique, “essentially a couture ‘bra bar’”, lets you choose from four bra styles that are exclusive to BodyRock Sport. You also have the option to pick the fabric, lining and zipper, as well as embellishments.
Bespoke offers customers brightly coloured and on-trend fabrics, including printed fabric, velvet, leather, fur and even fabric with sequins. Customers can create an edgy look using black, gold, silver and pink studs, or opt to add Swarovski Crystals for a more glamorous look, available in an assortment of colours.
There is also a section to fill in your bust size and any additional fit information, for complete customization.
The active fashionista can now design her own personal sports bra, for as little as $250, and expect it at her doorstep within two weeks.
Current styles available include the Yoganista, Dim Your Headlights, Show ‘em Off and Zip ‘em up. Additional options such as BodyRock Sport’s new shredded halter bra and popular booty shorts, will also be available for customization in the future.
Customization in this form is not new to the brand, as BodyRock Sport was behind the $20,000 bra donned by pop music icon Britney Spears just last year. The famed bra, created specifically to match Spears’ worldwide status, was complete with an 18K gold zipper and adorned with diamond skull tassels, proving that no customization is too large for the designer and mastermind behind it all, Kelly Dooley. Other fans of the eye-catching collection of bras, leggings and jackets include Nicki Minaj, Madonna, Natalie Portman, Kim Kardashian, Brooke Burke and Mila Kunis.
While the retail trend of customization may not be new in the footwear industry, as Nike, Adidas and Converse have already mastered this personalization concept, BodyRock seems to be the first in the apparel activewear industry to be using a similar structure.
The customizable Bespoke collection couldn’t have come at a better time, as customers are developing the desire for a more personal connection with their purchases.
Dooley believes that Bespoke will play a huge role in keeping her audience engaged, as one-of-a-kind pieces truly resonate with her ever-growing fan base. Bespoke challenges you to make your statement!