Offset: high-end, unique, creative photography
With the recent rise in stock photography usage and an increase in demand for high-quality imagery, Offset has been a popular go-to for media, PR professionals, branding agencies, event planners and business owners.
Launched in 2013 by its parent Shutterstock, the site has expanded over the years and currently offers images by photographers from 50 countries.
Offset is authentic, premium licensable imagery. Born out of conversation with creatives who wanted a boutique source for licensable imagery built just for them, the platform combines a hand-selected and discerning approach with simple pricing and royalty-free licensing.
“We saw the opportunity in the market, when we created this database,” says Keren Sachs, director of content development for Shutterstock and Offset. “Our customers have a need for very high-end imagery.”
“I was attracted to Offset due to the overall quality of the work they offer,” says Morford who joined the database in spring 2014. “It was a higher caliber in both subject and execution than any of its predecessors.
“Whenever I peruse the site and their other artists, I’m inspired to push my work even further to keep myself in such good company.”
“They are selective in their curation of images and that really shows,” adds Grossman, who joined Offset in fall 2015.
“One of their editors reached out to me and asked if I would be interested in submitting images. They sent me a link to download submissions, and off I went. They have a very easy system for us photographers to use.
“I honestly get inspired when I look through the site at the work that the other artists submit. There is nothing boring or typical in what they have to offer. They have photographs that tell stories.”
Sachs describes Offset as a database where “you aren’t going to find the typical clichés.” She adds that images are selected on the basis of their uniqueness, authenticity (e.g. real people) and high production value.
Price points are divided based on the resolution of images (72 dpi or 300 dpi).
Examples of Offset’s photography used on social media