‘Tis the season of giving.
This year, our readers can do two good deeds with a single action: while purchasing gifts for loved ones, you can support a good cause.
We have compiled a list (in no particular order) of top collaborations between beauty brands and charities. From supporting women and artists, to providing water in Africa and making our world a better place—pick your favourite and give back today!
Arbonne is donating $1 from the sale of each Dream lipstick to the Arbonne Charitable Foundation. Proceeds from this coral-pink lipstick support the foundation’s mission to promote the development of confidence and self-esteem in teens aged 12 to 17.
According to Arbonne, the “Foundation has [to date] raised $2.5 million, thanks to the generosity of Arbonne independent consultants, employees and suppliers.”
The company donates administrative and operational costs to support the foundation, so that all funds raised go directly toward supporting its programs and participants. The foundation works in the U.S., Canada, Australia and the U.K., and is growing exponentially in all four countries.
2. The Body Shop
This holiday season, The Body Shop has partnered with international charity WaterAid to help transform lives through access to safe water. The program applies to selected Christmas gift sets. Each gift set purchase donates one day of safe water to a family in Ethiopia.
The Body Shop chose this approach as they wanted to make the activity accessible to all customers and budgets.
Body Shop representatives told FAJO that “by working in partnership with WaterAid, we can help transform the lives of over 3,000 people in Ethiopia.” The Body Shop International plans to sell over 4,000,000 gifts this season, including 600,000 in Canada, and thereby donating 4,000,000 days of water.
The company will also be running the program with WaterAid in markets that celebrate Ramadan in June 2016.
Dermalogica has its own ongoing charity, Financial Independence Through Entrepreneurship, where part of the proceeds from select products goes towards helping women gain financial independence.
Charmaine Cooper, education manager at Dermalogica Canada, told FAJO that “To date, FITE has helped to fund 70,258 loans across 68 countries, and continues to do so. We connect women in parts of the world where capital is not available [to them] simply because [they are women]. Keeping in line with that, Dermalogica has chosen FITE to support future female entrepreneurs through education.”
FITE helps young girls increase their learning potential through education, mentorship and job-skill programs.
This year, L’Occitane has partnered with Dress for Success North America. Dress for Success is a non-profit organization that empowers women to achieve economic independence by providing a network of support, professional attire and the development tools to help them thrive in work and life in almost 150 cities worldwide. Ten dollars from the sale of each holiday gift set of the company’s best-selling products (up to $120,000) will help outfit women for their job interviews.
According to Kristina Tsiriotakis, Canadian brand ambassador and the national learning and development manager of L’Occitane, “One of the nicest things about these sets is that the purchase of many already helps to give back. For example, purchasing our Shea Butter Gift Set helps support women’s entrepreneurialism in Burkina Faso, and purchasing our Almond, Divine, Lavender or Verbena Gift Sets helps to support the sustainability of these [products’] traditional ingredients in the Mediterranean landscape. Now, with the additional support, the sets contribute to Dress for Success.”
5. TWENTYSIX by Natasha Koifman for Aromachology
This year, Natasha Koifman, the president of NKPR agency in Toronto, decided to collaborate with fragrance experts Aromachology on a philanthropic fragrance called TWENTYSIX. A noteworthy element is that 100 per cent of the proceeds are being donated to Artists for Peace and Justice. APJ supports education initiatives in Haiti.
Since 2009, NKPR has been hosting fundraising events to help people of Haiti. According to Koifman, “Over the past seven years, we’ve raised over $20 million and have funded the first free public high school in Port-au-Prince, with the goal of helping Haitians help themselves.”
One of the reasons the perfume is called TWENTYSIX is that it has 26 ingredients, including Haitian vetiver grass, which is one of Haiti’s largest exports.