Two years ago, Moschino by Jeremy Scott debuted its first capsule collection in stores immediately after the show.
Many will remember its provocative, colourful and statement-driven theme – fast food. The presentation and collection itself were hugely successful, with celebrities and fashion media still wearing the pieces today.
Some said it was ironic because the sweaters in fast-food colours and French-fry iPhone cases were available immediately, satisfying the hungry customers and bloggers. It was also ironic because Scott is a vegetarian and almost vegan, and loves healthy food.
This season, the Moschino capsule collection explores another widely discussed product: cigarettes.
Scott gives this a fun twist with a custom-made Moschino cartoon character, ironic slogans and packaging-inspired graphics. Trust us, these will get your attention!
Online sales start on Sunday, Feb. 28 at 8:00 a.m. (Italian time).
CREDITS: Moschino fall/winter 2016 runway capsule collection is available at Stylebop, #ITSLIT