I’m very much a family person, so a lot of my fashion preferences are associated with certain memories. While growing up in Spain, I came across Massimo Dutti for the first time.
Dutti has this sexy semi-formal feel – the clothes are comfortable, elegant and great for the office, but also the weekend. In fact, can I share a secret with you? My first suit (ever) was purchased at a Massimo Dutti store in Andorra. It was a pinstripe piece. I still remember walking into the office after my vacation and being complimented by my boss. I was only 19, already journalisming full-time.
Many years later, imagine my nostalgia in 2012, when I heard that Dutti was opening its first-ever store in North America. And this store happened to be in Toronto! The new location has been incredibly popular and the brand continues to expand: Massimo Dutti has just launched its Canadian online boutique today!
I received a lovely suede bag in the mail (its Made in Spain label made me smile with approval), and a gift card for shopping about two weeks ago. Media members got a chance to pre-shop and experience the site ahead of its official launch.
As always, the clothes are certainly fabulous. I ended up getting my first, much-needed pair of flats. Yes, it’s true, I never bought or wore any flats—but Massimo just changed that.
By the way, a striking and impressive aspect of the new website is that the fall/winter 2013 campaign displayed on it was shot by the renowned photographer Mario Testino. To experience it all, click here!
The campaign, shot by Mario Testino
All photography courtesy of Massimo Dutti.