Fall is an exciting time for the fashion industry: we get to see upcoming trends for next season from top designers across four of the world’s best cities. FAJO was in London for the fifth consecutive year, covering fashion week shows and related events.
This was the first year that the hub wasn’t at Somerset House; instead the British Fashion Council chose to use Brewer Street Car Park in the buzzy area of Soho as the main venue for the London Showrooms and show space. From when we first arrived in the new area for registration at ‘The Lights of Soho’, it instantly had a different vibe than in previous seasons. With crowds outside, the show space had a mix of fashionistas, tourists wandering in from Piccadilly Circus and Londoners on their lunch break.
Themes of colour and light were seen at our first show of LFW. Bora Aksu featured delicate hues of white, burnt orange, powder pink and egg yellow. There were gorgeous textured pieces for spring/summer 2016 in feather-light fabrics, silk tulle and organza, alongside more structured cottons.
Leaving the show space at Brewer Street Cart Park, we made our way to Café Royal hotel for the Paul Costelloe runway event. Futuristic fabrics à la 60s were the focus, while Costello also experimented with bright colours in A-line dresses, short boxy dresses, statement coats and girly jumpsuits.
The end of our first day of LFW took us to legendary live music venue, the 100 Club, for Le Kilt’s presentation. The new collection was showcased on live models who danced away to 90s grunge, while gin cocktails were being served at the bar.
The girls had a certain attitude of coolness and non-conformity, yet the subcultural outfits were also traditional in contemporary Scotland Linton Tweeds. This season also sees the introduction of a classic mini and a tailored two-piece. These are accessorised with a range of 1960s inspired frames, created in collaboration with British eyewear brand, LARKE optics.
Crossover East X Adorn Party
During LFW, we also attended the Crossover East X Adorn Party. Project Crossover, committed to breaking boundaries in globalization between different subcultures, partnered with China’s leading fashion jeweller OOAK “one-of-a-kind store” to showcase up-and-coming Asian designers. Guests sipped on raw coconut water cocktails, while accessory brands from Asia were exhibited in a pop-up store, called ADORN.
We also saw some Fashion Scout shows at Freemasons Hall, which showcased young design talent, featuring linens with unusual graphics and shapes at Niro Wang, and youthful sportswear, denim and casualwear at C J Yao.
Until next season, LFW!